Brand directory

Brand size charts are where fit nuance becomes trust.

Brand pages should answer the conversion question quickly, then explain the fit behavior shoppers and support teams actually care about.

Brand guide

Nike Footwear Size Guide

How to read Nike's current footwear chart: foot length, labelled CM/JP, and regional labels are separate values.

  • Start with the current Nike chart for the product and audience you are buying; do not transfer a label from an older or different model.
  • Compare your measured longer foot with the chart's Foot Length column. A CM/JP label is a separate label column, not automatically your measured foot length.

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Brand guide

Lululemon Size Guide

Lululemon size chart for leggings, tops, sports bras, and men's trousers, with the numeric scale explained, fit-sensation labels, and fabric-family notes.

  • Lululemon uses a numeric scale (0–20) for bottoms in addition to XS–XL. Size 6 = S, Size 8 = M, Size 10 = L roughly.
  • Align leggings are stretchy, if between sizes, size down for a compression feel or stay true to size for comfort.

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Brand guide

Levi's Size Guide

Levi's jeans size chart with waist and inseam measurements for men and women, plus conversion tips for international shoppers.

  • Men's Levi's are labeled as waist × inseam (e.g., 32×32). Measure your natural waist and inseam accurately before ordering.
  • Women's Levi's use a single waist number (0–18+). A size 28 waist = approximately US size 6/8.

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Brand guide

Crocs Size Guide

Crocs size chart for adults, kids, and wide-foot styles — with US, EU, UK, and CM conversions.

  • Classic Crocs are designed with extra wiggle room. If you prefer a snug fit, size down half a size.
  • Wide-foot shoppers often find Crocs ideal as the J-shaped last provides more room in the toe box.

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Brand guide

Skims Size Guide

Skims size chart for shapewear, bras, and loungewear, with the XXS–4X range explained, compression advice, and collection-by-collection fit notes.

  • Skims shapewear is designed with strong compression. If between sizes, size up for daily comfort wear, or size down for maximum sculpting.
  • The Fits Everybody collection runs very true to size due to the nylon-spandex blend that adapts to the body.

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For operators

Brand pages should be shopper-friendly first and merchant-useful second.

The winning pattern is simple: give the brand fit answer, keep the page grounded in real nuance, then offer templates or integrations further down the path.